The business unit 5

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câu hỏi câu trả lời
łączyć w pakiet/zestaw (to sell two or more things together as a single product)
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bundle
podejrzany, szemrany (dishonest, criminal or not reliable)
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dodgy
a situation or decision that has both positive and negative aspects
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double-edged sword
lansować, reklamować (if someone famouse endorse a product, he say in advertisment that he like it)
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endorse
skarga (a complaint about sth that is annoying but not very important)
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gripe
having an opinion but not comletely sure about it
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inclined to believe
wywierać nacisk (to try to influence people in authority on a particular subject)
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lobby
na koszt firmy (give to you free in a restaurant, hotel, pub)
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on the house
wypadać w porównaniu z czymś (to appear good, bad etc. when compared with someone or sth else.)
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stack up (teachers will know how they stack up against national standards)
to be very bad, very annoying
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suck
prosperować (o przedsiębiorstwie), odnosić sukcesy (o osobie), cieszyć się powodzeniem (to become very successful, happy, healthy)
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thrive
a business market focused on a particular industry sector or niche
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vertical market
wprowadzić produkt na rynek
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bring (a product) to market
połaczyć (be combined with other things in an attractive or effective way)
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blend
zdominować rynek (get control of a market share from a competitor in business)
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capture (market share)
przewaga
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edge
zwabić kogoś
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lure someone
zwrot pieniędzy
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cashback
a type of marketing in which an organization's customers advertise a product simply by talking to other people about it
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viral marketing
przekaz ustny
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word of mouth
żeton, odznaka
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badge
use social network to respond to what customers are saying
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socially-reactive marketing
oszustwo, podstęp
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deception/ trickery
opóźniony, zaległy
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overdue
pochwały
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praise
pokrzyżowany, zakłócony
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disrupted
zielony, niezorientowany
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clueless
stawiać czoła, upierać się
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tackle
deska rozdzielcza
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dashboard
udogodnienie
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convenience
spójność
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coherency
marketing ukryty (a type of marketing in which customers do not realise that a company is advertising to them)
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undercover marketing
the process of advertising and selling products and services on the Internet, for example, on a company website or by email
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e-marketing
lokowanie produktu (the use of a company's product in a film or television show as a way of advertising the product)
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product placement
persuading people to buy a product or service by announcing it on TV, radio
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advertising
promoting products to target customers, for example, through addressed mail
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direct marketing
the dividing of all possible customers into groups based on their needs, age, education, income, etc.
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market segmentation
a market which is becoming smaller or worse
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declining market
nisza (the part of an industry that sells a particular type of product or service to the small number of customers who want it)
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niche
an examination of what people want buy, how to communicate with them through advertising, what competitors are doing, etc.
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market study
a company that sells more of its products than any other company of its type
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market leader
zalać rynek (to make such a large number of goods or services available for sale that they cannot be sold and the price falls)
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flood the market
wchodzić na rynek (to start to sell products in a new market)
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enter a market
tusz do drukarki
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printer cartridges
rynek nasycony
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saturated market
a market, industry, or product has stopped growing or developing as fast as it did when it was new
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mature market
żyletka
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razor
postęp (a quiet and secret way of bahaving so that no one sees or hears you)
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stealth
zapasowy (a spare object is one that you keep in addition to other similar object in case you need it)
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spare
podświadomy (a subliminal influence is one that may affect you even though you do not notice)
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subliminal
a flat or house that you buy with other people so that you can each use it for a particular amount of time every year
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timeshare
dzwonienie do nieznanych klientów, akwizycja przez telefon (unexpected call or visit by someone who try to sell you sth)
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cold calling
a piece of paper that can be use to buy lunch
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luncheon voucher
used for saying how many miles a cars speedometer shows
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on the clock
odliczony od podatku
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tax-deductible
kompromis
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compromise
wycena
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quotation
chwytliwy kawałek, slogan
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hook
przyciągać uwagę
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to catch attention
przekopywać się (przen., np. przez dokumenty)
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trawl through
referencje
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credentials
a meeting or document in which people receive information or instuctions
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briefing
tu: łatwość prowadzenia samochodu
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handling
CRM - system used by business to organize and manage interaction with customers
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customer relationship management
USP - the thing that makes a product or service different from others
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unique selling points

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