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bắt đầu học
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using an existing name on another type of product
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bắt đầu học
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the tendency to always buy a particular brand
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bắt đầu học
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the ideas and beliefs people have about a brand
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bắt đầu học
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how familiar people are with a brand (or its logo and slogan)
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bắt đầu học
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the introduction of a product to the market
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bắt đầu học
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the length of time people continue to buy a product
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bắt đầu học
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the set of products made by a company
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bắt đầu học
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when products are used in films or TV programmes
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bắt đầu học
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the use of a well-known person to advertise products
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bắt đầu học
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the best-selling product or brand in a market
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bắt đầu học
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information about what consumers want or need
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bắt đầu học
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the percentage of sales a company has
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bắt đầu học
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the second best-selling product or brand in a market
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bắt đầu học
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customers of a similar age, income level or social group
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bắt đầu học
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a company that follows what the leader in its sector does
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bắt đầu học
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when the largest number of people are traveling
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bắt đầu học
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a company which is at least half-owned by another company
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bắt đầu học
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a large builging or group of buildings where goods are made
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bắt đầu học
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an office where people answer questions and make sales over the phone
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bắt đầu học
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a place where faulty products are mended
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headquarters / head office bắt đầu học
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the main office or building of a company
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bắt đầu học
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a building from which goods or supplies are sent to factories, shops or customers
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bắt đầu học
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a building for storing goods in large quantities
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bắt đầu học
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a place through which product are sold
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publicity stunt / gimmick bắt đầu học
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an organized action designed to attract potencial clients' attention
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bắt đầu học
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what customers actually want from the market
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bắt đầu học
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what the market actually offers to customers
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bắt đầu học
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money for an advertising over a particular period of time
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bắt đầu học
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a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
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bắt đầu học
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a company that created companies under it and controls them
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bắt đầu học
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what the sales rep says to the potential customer
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bắt đầu học
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changing an image and strategy of brand or product in a market
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bắt đầu học
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the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
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bắt đầu học
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go to desk at a hotel / airport to say you have arrived
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bắt đầu học
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award by airlines to reward customer loyalty
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bắt đầu học
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a room in a hotel / an airport where people can sit and relax
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bắt đầu học
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change to a better seat or level of service
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bắt đầu học
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a card you mast show in order to get on a plane
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bắt đầu học
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all the people who work at an airport, but not the pilots or cabin crew
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bắt đầu học
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important new plans to achieve an aim
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bắt đầu học
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success in doing something
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bắt đầu học
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independence / freedom to make your own decisions
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bắt đầu học
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giving people the power to do something
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bắt đầu học
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bắt đầu học
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a short phrase that is easy to remember
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bắt đầu học
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bắt đầu học
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an important, interesting or typical part of something
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bắt đầu học
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a promotional, advertising activity over a particular period of time
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bắt đầu học
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people or companies who / which deliver services
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bắt đầu học
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a larger organisation is often divided into smaller units, reffered to us...
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bắt đầu học
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matching what the business organization produces with what customers want
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bắt đầu học
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a small, specialised part of a market
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bắt đầu học
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letters about products and services which you haven't ask for and probably don't want
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bắt đầu học
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promoting a product or service with exaggerated or intensive publicity
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bắt đầu học
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a product which can be recognized by its name
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bắt đầu học
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aiming at the luxury end of the market
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bắt đầu học
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aiming at the mass end of the market
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bắt đầu học
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supporting a cultural or sporting enterprise in return for advertising
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bắt đầu học
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one with too many competing products
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bắt đầu học
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change the image of product or service
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bắt đầu học
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when the same letter is sent to a large number of possible buyers
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bắt đầu học
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a booklet giving information about company's products or services
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bắt đầu học
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introduction, growth, maturity, decline bắt đầu học
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particular stages in product's existance consist of...
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bắt đầu học
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people owning shares in a company
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bắt đầu học
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a business selling products to other shops or business, not individual customers
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bắt đầu học
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bắt đầu học
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a particular point on the plan of the meeting
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bắt đầu học
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the flight which is very early, at the crack of dawn
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bắt đầu học
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the flight which is scary, with turbulences
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bắt đầu học
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the ticket without specified date of return
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bắt đầu học
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the ticket with a discount
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to receive a stand-by passenger status bắt đầu học
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status by which you can fly only if some passenger doesn't show up and his seat happens to be free
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