słówka z tłumaczeniem

 0    73 flashcards    hubertszulc99
tải về mp3 In chơi tự kiểm tra
 
câu hỏi English câu trả lời English
brand stretching
bắt đầu học
using an existing name on another type of product
brand loyalty
bắt đầu học
the tendency to always buy a particular brand
brand image
bắt đầu học
the ideas and beliefs people have about a brand
brand awareness
bắt đầu học
how familiar people are with a brand (or its logo and slogan)
product launch
bắt đầu học
the introduction of a product to the market
product lifecycle
bắt đầu học
the length of time people continue to buy a product
product range
bắt đầu học
the set of products made by a company
product placement
bắt đầu học
when products are used in films or TV programmes
product endorsement
bắt đầu học
the use of a well-known person to advertise products
market leader
bắt đầu học
the best-selling product or brand in a market
market research
bắt đầu học
information about what consumers want or need
market share
bắt đầu học
the percentage of sales a company has
market challenger
bắt đầu học
the second best-selling product or brand in a market
market segment
bắt đầu học
customers of a similar age, income level or social group
market follower
bắt đầu học
a company that follows what the leader in its sector does
peak travel
bắt đầu học
when the largest number of people are traveling
subsidiary
bắt đầu học
a company which is at least half-owned by another company
factory / plant
bắt đầu học
a large builging or group of buildings where goods are made
call centre
bắt đầu học
an office where people answer questions and make sales over the phone
service centre
bắt đầu học
a place where faulty products are mended
headquarters / head office
bắt đầu học
the main office or building of a company
distribution centre
bắt đầu học
a building from which goods or supplies are sent to factories, shops or customers
warehouse
bắt đầu học
a building for storing goods in large quantities
outlet
bắt đầu học
a place through which product are sold
publicity stunt / gimmick
bắt đầu học
an organized action designed to attract potencial clients' attention
demand
bắt đầu học
what customers actually want from the market
supply
bắt đầu học
what the market actually offers to customers
budget
bắt đầu học
money for an advertising over a particular period of time
marketing mix
bắt đầu học
a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company
bắt đầu học
a company that created companies under it and controls them
pitch
bắt đầu học
what the sales rep says to the potential customer
repositioning
bắt đầu học
changing an image and strategy of brand or product in a market
merchandising
bắt đầu học
the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in
bắt đầu học
go to desk at a hotel / airport to say you have arrived
frequent flyer points
bắt đầu học
award by airlines to reward customer loyalty
lounge
bắt đầu học
a room in a hotel / an airport where people can sit and relax
upgrade
bắt đầu học
change to a better seat or level of service
boarding pass
bắt đầu học
a card you mast show in order to get on a plane
ground staff
bắt đầu học
all the people who work at an airport, but not the pilots or cabin crew
initiatives
bắt đầu học
important new plans to achieve an aim
accomplishements
bắt đầu học
success in doing something
autonomy
bắt đầu học
independence / freedom to make your own decisions
empowerment
bắt đầu học
giving people the power to do something
faculty
bắt đầu học
teaching staff
slogan
bắt đầu học
a short phrase that is easy to remember
press coverage
bắt đầu học
newspapers and magazines
design features
bắt đầu học
an important, interesting or typical part of something
campaign
bắt đầu học
a promotional, advertising activity over a particular period of time
suppliers
bắt đầu học
people or companies who / which deliver services
department
bắt đầu học
a larger organisation is often divided into smaller units, reffered to us...
marketing
bắt đầu học
matching what the business organization produces with what customers want
niche
bắt đầu học
a small, specialised part of a market
junk mail
bắt đầu học
letters about products and services which you haven't ask for and probably don't want
hype
bắt đầu học
promoting a product or service with exaggerated or intensive publicity
brand
bắt đầu học
a product which can be recognized by its name
upmarket
bắt đầu học
aiming at the luxury end of the market
downmarket
bắt đầu học
aiming at the mass end of the market
sponsorship
bắt đầu học
supporting a cultural or sporting enterprise in return for advertising
crowded market
bắt đầu học
one with too many competing products
reposition
bắt đầu học
change the image of product or service
mailshot
bắt đầu học
when the same letter is sent to a large number of possible buyers
brochure
bắt đầu học
a booklet giving information about company's products or services
junky
bắt đầu học
drug addict
introduction, growth, maturity, decline
bắt đầu học
particular stages in product's existance consist of...
shareholders
bắt đầu học
people owning shares in a company
wholesaler
bắt đầu học
a business selling products to other shops or business, not individual customers
agenda
bắt đầu học
a plan of the meeting
item on the agenda
bắt đầu học
a particular point on the plan of the meeting
a red-eye flight
bắt đầu học
the flight which is very early, at the crack of dawn
a white knuckle flight
bắt đầu học
the flight which is scary, with turbulences
open ticket
bắt đầu học
the ticket without specified date of return
a cheaper ticket oprion
bắt đầu học
the ticket with a discount
to receive a stand-by passenger status
bắt đầu học
status by which you can fly only if some passenger doesn't show up and his seat happens to be free

Bạn phải đăng nhập để đăng bình luận.