products

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is the name used to identify by the goods or services of a particular manufacturer and to differentiate them from the goods if competitors
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brand
is defined by marketers as anything capable of satisfying of a need or want
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product
is a group of closely related products which usually have the same function and are sold to the same customer groups through the same outlets
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product line
is this set of all the product line and items offered by a company
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product mix
are cheap and simple "low involvement" prducts which people use regularly and buy frequently with little effort without comparing alternatives
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convenience goods
are durable goods with unique characteristics that informed consumers have to go to a particular store to buy
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speciality goods
are "high involvement" products for which consumers generally search for information, evaluate different models and compare prices and take time to make a selection
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shopping goods
is the process of withdrawing products from the market when they are no longer profitable
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product elimination
means adding further items in that part of a product range which a line already covers, in order to compete in competitors' niches, to utilize excess production capacity and so on
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line-stretching
means lengthening a company's product line either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitors' initiatives and so on
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line-filling
odróżniać
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differentiate
handlowiec, spec od marketingu
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marketers
zdolne do
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capable of
tani produkt nabywany rutynowo
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low-involvement product
czesto
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frequently
wysilek, trud
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effort
trwale dobra
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durable goods
produkt mocno angazujacy, kupowany raz na jakis czas
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high-involvement product
luka rynkowa, nisza
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niche
nadmiar
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excess
zdolnosc produkcyjna
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capacity
drogi, ekskluzywny
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up-market
slaby jakosciowo, tandetny
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down-market
inicjatywa
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initiative
wyjątkowy, unikalny
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unique

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