→ Persuasion In Pragmatics 08.11.2019 → Bắt đầu học / Tải xuống MP3 Flashcards

câu hỏi		câu trả lời
Persuasion bắt đầu học		Communication that has it purpose the changing, modification or shaping of the responses (attitude or behaviour) of the receivers
Persuasion vs informing bắt đầu học		Persuasion involves trying to change somone's thoughts, feelings and/or behaviour. Persuasion involves arguing for a particular point of view.
Ethnics and persuasion bắt đầu học		knowledge is ethnically neutrual. Knowledge of persuasion can be used as a defense
What is Propaganda bắt đầu học		a means to convice people: To buy a certain product, to belive something or act in a certain way, to agree with some point of view.
persuative techinques often used in pragamatics bắt đầu học		bandwagon, glitterin generalities/card stacking, testimonals, name calling, plain folk/prestige/ snoberry, appeal to emotions
bandwagon bắt đầu học		A statment suggesting that everyone is using a specific products, so you should too! join the 'in-crowd'
Glittering generalities/ card stacking bắt đầu học		Glittering generalities & card stacking are similiar. They tell only part of the truth. The words 'glitters' or sound good, but give no details about the product.
Testimonals bắt đầu học		testimonals are use celebrities or authority figures to sell products or services.
Name calling bắt đầu học		name calling creates a negative attitude towards a product or service. It uses hints, implications, and slanted language to make you feel ill towards something or somone. This technique is often used in political campaigns. Name-calling can be implied through an unflattering image. (Barack Obama, Fidel Castro)
Plain folks bắt đầu học		Plain folks uses a person who may be just like you to sell product or service:(nothing compares to family etc, wspaniala rodzinka) The persuative device is often favoured by politicians.
Prestige/ Snoberry bắt đầu học		This message suggests the opposite of bandwagon: 'buying our product will make you better than everyone else" especially since other people can't afford it.
Appeal to emotions bắt đầu học		This strategy connects with deep- seated emotions: loayalty, family, pity, fear, love, peace, justice, and/or love of country

Persuasion in pragmatics 08.11.2019

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