Marketing

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câu hỏi câu trả lời
test wydajności, test porównawczy, testowanie wzorcowe
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benchmarkBM
Muszę wykonać test wydajności mojego nowego komputera.
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I have to run a benchmark on my new computer.
makromarketing
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macromarketing
reklama pocztowa
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direct mail
koszt pojedynczego zapytania
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cost per inquiry
nakład (np. gazety)
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circulationcirc.
Gazeta ma ponad 500.000 nakładu.
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The newspaper has a circulation of over 500,000.
wizerunek marki termin techniczny
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brand image
Firma naprawiła swój wizerunek marki po skandalu.
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The company repaired their brand image after the scandal.
Nasz wizerunek marki został szczegółowo przemyślany.
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Our brand image has been meticulously thought through.
tożsamość marki termin techniczny
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brand identity
reklama (w telewizji lub radiu)
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commercial
Widziałeś ich nową reklamę?
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Have you seen their new commercial?
Reklama okazała się wielkim hitem.
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The commercial turned out to be a big hit.
billboard, plakat reklamowy, tablica reklamowa
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hoarding BrEadvertising hoarding BrEbillboard AmE
Liczba billboardów w mieście podwoiła się w ciągu ostatnich trzech lat.
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The number of hoardings in the city has doubled in the last three years.
Większość billboardów pokazuje duże reklamy, skierowane do mijających je pieszych i kierowców.
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Most billboards show large advertisements aimed at passing pedestrians and drivers.
trademarkTM
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trademarkTM
znak towarowy
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trade name
Rose zastrzegła ten znak towarowy dwa tygodnie temu.
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Rose registered this trademark two weeks ago.
Zatem pojawia się kwestia: ochrona znaków handlowych a oznaczenia pochodzenia.
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Then the question of trademark protection versus origin markings arises.
reklamować, promować
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advertiseadvertize AmE
Oni reklamują się w lokalnej gazecie.
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They advertise in a local newspaper.
promować, propagować, krzewić
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promote
UNICEF aktywnie promuje wysokiej jakości edukację dzieci na całym świecie.
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UNICEF actively promotes quality education for children around the world.
Burmistrz promuje zdrowy styl życia, ale sam ma nadwagę.
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The mayor promotes a healthy lifestyle, but he himself is overweight.
promowanie, promocja (reklamowanie czegoś)
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promotion
Firma rozpoczęła promocję nowej linii produktów.
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The company has started the promotion of its new line of products.
rozgłos
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publicity
Dobry rozgłos może pomóc poprawić wizerunek twojej firmy.
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Good publicity can help enhance your company's image.
kampania marketingowa, kampania reklamowa
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marketing campaign
Ich nowa kampania marketingowa odniosła duży sukces.
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Their new marketing campaign was very successful.
Twoim zadaniem będzie nadzorować nasze kampanie marketingowe.
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Your job will be to oversee our marketing campaigns.
plan marketingowy
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marketing plan
marketing wirusowy, reklama wirusowa
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viral marketingviral advertising
Twórcy filmowi użyli marketingu wirusowego aby przyciągnąć uwagę do filmu.
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The filmmakers used viral marketing to attract attention to the movie.
A specific marketing activity based on creating a situation in which customers or potential customers themselves disseminate information about a product, service or company.
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Specyficzne działanie marketingowe, opierające się na stworzeniu sytuacji, w której klienci lub potencjalni klienci sami rozpowszechniają informacje dot. produktu, usługi lub firmy.
marketing bezpośredni
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direct marketing
badania rynku
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market research
Myślę że nasza firma wydaje o wiele za dużo na badania rynku.
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I think our company spends far too much on market research.
Zanim podejmiemy jakąkolwiek decyzję, musimy przeprowadzić badanie rynku.
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Before we make any decisions we have to conduct a market research.
docelowa grupa odbiorców, grupa docelowa synonim: target population
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target grouptarget audience
Reklama musi celować na docelową grupę odbiorców.
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The ad has to aim at the target group.
Nie zapominaj, że nasza grupa docelowa składa się z mężczyzn po czterdziestce.
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Don't forget that our target group consists of males over forty.
segment rynku (bliżej zdefiniowana grupa nabywców)
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market segment
dojrzałość rynku
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market maturity
rozpoczynać (akcję, kampanię), wprowadzić (produkt na rynek)
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launch
Kampania rozpoczęła się, żeby uchronić przed rakiem piersi.
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The campaign was launched to prevent breast cancer.
Oni wprowadzili nowy model Ferrari w 2014 roku.
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They launched a new Ferrari model in 2014.
bon, talon, kupon ze zniżkami
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coupon,
Mam kupon na dwadzieścia pięć procent zniżki na książki.
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I have a coupon for twenty-five percent discount on books.
Ten kupon uprawnia cię do kupienia dwóch filmów za cenę jednego.
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This coupon entitles you to buy two films for the price of one.
Mam kilka zniżkowych kuponów.
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I have a few discount coupons.
agencja reklamowa
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advertising agencypublicity agency
Kiedyś pracowałem w dużej agencji reklamowej.
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I used to work in a large advertising agency.
On pracuje dla dużej agencji reklamowej i zarabia ogromną pensję.
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He works for a big advertising agency and earns an enormous salary.
A company specializing in planning and designing advertisements on commission.
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Firma zjamująca się planowaniem i projektowaniem reklam na zlecenie.
ogłoszenia drobne (sekcja w gazecie)
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classified adsclassifiedsclassified advertisementsclassified advertising
niezrównany, niedościgniony
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unsurpassed
Nasz hotel oferuje ci niezrównaną jakość i komfort.
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Our hotel offers you unsurpassed quality and comfort.

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