→ Marketing Cz. 2 (definition) → Bắt đầu học / Tải xuống MP3 Flashcards

câu hỏi		câu trả lời
core products bắt đầu học		A basic product which is bought because of a particular need, e.g. a drink for thirst.
consumer staples bắt đầu học		Essential goods
augmented products bắt đầu học		A basic product with additional features and services added to the total package.
clone bắt đầu học		A new product, especially in the computer industry, which is almost the same as a successful one made by a more famous manufacturer.
consumer durables lasting products produced and sold in large quantities. bắt đầu học		Long
consumer discretionary essential but desirable goods bắt đầu học		Non
fast moving consumer goods bắt đầu học		Products sold in very large quantities, such as groceries. They are often bought and move through stores quickly.
generic products bắt đầu học		Products that are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
sell by date bắt đầu học		A time suggested for reasons of safety by which perishable goods should be used.
perishables bắt đầu học		Organic products, usually food, that go bad after a certain amount of time.

marketing cz. 2 (definition)