Lesson - Choosing Between Red and Blue

 0    15 flashcards    jessehandley
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câu hỏi câu trả lời
Competition
Apple and Samsung have fierce competition in the smartphone market.
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Rivalry between businesses trying to attract customers.
Market
The company expanded into the Asian market to increase sales.
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The group of potential customers for a product or service.
Trade-off
The company made a trade-off between quality and affordability to attract budget-conscious consumers.
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A situation where one benefit is given up to gain another.
Differentiation
Tesla uses differentiation by focusing on innovative electric car technology
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A strategy where a business makes its product unique to stand out.
Boundaries
Uber went beyond traditional industry boundaries by combining technology and transportation.
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The limits within which a business operates
Value Innovation
Airbnb used value innovation by offering affordable lodging without owning any properties.
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Creating new market value while reducing costs.
Red Ocean Strategy
McDonald's follows a red ocean strategy by competing in the fast-food industry.
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Competing in an existing market with many rivals.
Blue Ocean Strategy
Netflix used a blue ocean strategy by pioneering online streaming.
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Creating a new market space with little competition.
Competitive Advantage
Amazon’s fast delivery service gives it a strong competitive advantage.
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A unique factor that makes a company more successful.
Customer Demand
The demand for electric vehicles has increased due to environmental concerns.
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The desire and ability of consumers to purchase a product.
Thriving Market
The e-commerce industry is a thriving market due to the rise of online shopping.
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A market with high sales and growth potential.
Fierce Competition
Streaming platforms like Netflix and Disney+ face fierce competition.
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Intense rivalry between businesses. Example: "Streaming platforms like Netflix and Disney+ face fierce competition.
Chart a Course
The CEO charted a course for global expansion.
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To create a plan for future success.
Reap the Benefits
After years of innovation, the company is reaping the benefits with high profits.
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To gain rewards after making an effort.
Pursue Differentiation
Luxury brands pursue differentiation by emphasizing quality and exclusivity.
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To develop unique qualities in a product or service.

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