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câu hỏi |
câu trả lời |
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bắt đầu học
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adjusted to suit the company's needs bắt đầu học
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dostosowane do potrzeb firmy
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in order to create a successful marketing strategy bắt đầu học
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w celu stworzenia skutecznej strategii marketingowej
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obtain the desired results bắt đầu học
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uzyskać pożądane rezultaty
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A lot of preparatory work is involved bắt đầu học
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Wymaga to dużo pracy przygotowawczej
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bắt đầu học
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if one of these elements has not been carefully planned bắt đầu học
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jeśli któryś z tych elementów nie został starannie zaplanowany
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the company can be doomed to failure. bắt đầu học
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firma może być skazana na porażkę.
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The four Ps are as follows: product, price, promotion and place. bắt đầu học
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Cztery P to: produkt, cena, promocja i miejsce.
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Focusing on these four is known as the marketing mix bắt đầu học
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Skupienie się na tych czterech elementach nazywane jest marketing mix
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The recipe for success seems simple bắt đầu học
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Przepis na sukces wydaje się prosty
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promote the right product in the right place bắt đầu học
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promować właściwy produkt we właściwym miejscu
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at the right price and at the right time. bắt đầu học
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we właściwej cenie i we właściwym czasie.
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finding out your customers' specific needs bắt đầu học
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odkrywanie konkretnych potrzeb klientów
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producing the product at a price representing its value, bắt đầu học
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wytwarzanie produktu po cenie odzwierciedlającej jego wartość,
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bắt đầu học
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choosing the best possible points of sale bắt đầu học
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wybór najlepszych możliwych punktów sprzedaży
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are visited by a large number of potential customers involves a responsible and serious decision-making process. bắt đầu học
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są odwiedzane przez dużą liczbę potencjalnych klientów, wiąże się z odpowiedzialnym i poważnym procesem decyzyjnym.
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Pricing a product can be a great challeng bắt đầu học
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Ustalanie ceny produktu może być dużym wyzwaniem
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Your company may establish a low product price to attract more customers bắt đầu học
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Twoja firma może ustalić niską cenę produktu, aby przyciągnąć więcej klientów
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a high product price to recover money in a short period of time. bắt đầu học
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wysoka cena produktu w celu odzyskania pieniędzy w krótkim czasie.
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The customers, your company's targets bắt đầu học
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Klienci, cele Twojej firmy
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bắt đầu học
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produkty niskiej lub najwyższej klasy
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consequently low or premium prices bắt đầu học
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w konsekwencji niskie lub wyższe ceny
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If a marketing strategy has not been planned carefully, the company may be doomed to failure. bắt đầu học
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Jeśli strategia marketingowa nie zostanie starannie zaplanowana, firma może być skazana na porażkę.
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bắt đầu học
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bắt đầu học
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I want to plan a trap to establish his blame bắt đầu học
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Chcę zaplanować pułapkę, żeby dowieść jego winy.
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The exact moment of the collision cannot be established bắt đầu học
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Dokładny moment zderzenia nie może zostać ustalony.
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bắt đầu học
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This marketing strategy seems to be working. bắt đầu học
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Wydaje się, że ta strategia marketingowa działa.
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bắt đầu học
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dostosowywać, modyfikować
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We adjusted the office according to her wishes. bắt đầu học
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Dostosowaliśmy biuro zgodnie z jej życzeniami.
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I adjusted my plans to meet her bắt đầu học
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Dostosowałem swoje plany, aby ją poznać
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We should enhance the co-operation with our affiliates. bắt đầu học
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Powinniśmy wzmacniać naszą współpracę z naszymi oddziałami.
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Now he's building a big factory which will enhance the village bắt đầu học
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Teraz buduje dużą fabrykę, która podniesie standard życia wioski
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Knowledge of a foreign language will enhance your chances to get this job bắt đầu học
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Znajomość języka obcego zwiększy Twoje szanse na zdobycie tej pracy
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Without a good business plan your company will be doomed to failure bắt đầu học
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Bez dobrego planu biznesowego Twoja firma będzie skazana na porażkę
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Our team came up with a new marketing strategy for this product bắt đầu học
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Nasz zespół opracował nową strategię marketingową dla tego produktu
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We should enhance the quality of our products. bắt đầu học
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Powinniśmy poprawić jakość naszych produktów.
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We managed to recover money which we lost last year. bắt đầu học
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Udało nam się odzyskać pieniądze, które straciliśmy w zeszłym roku.
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bắt đầu học
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bắt đầu học
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reklama przez znaną osobę
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bắt đầu học
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poparcie dla danego produktu, rekomendacja dla danego produktu
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The service is free of charge. bắt đầu học
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We will install your washing machine free of charge bắt đầu học
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Zainstalujemy Twoją pralkę bezpłatnie
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The leaflets are available free of charge at the tourist office. bắt đầu học
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Ulotki są dostępne bezpłatnie w biurze informacji turystycznej.
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They give you a 10% discount if you pay in cash. bắt đầu học
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Dają ci 10% zniżki, jeśli płacisz gotówką.
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I was given a discount on this computer. bắt đầu học
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Dostałem zniżkę na ten komputer.
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bắt đầu học
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A chain store is one of several similar shops that are owned by the same person or company bắt đầu học
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Sieciówka to jeden z kilku podobnych sklepów, należących do jednej osoby lub firmy
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We can give you some discount on our products bắt đầu học
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Możemy dać Ci zniżkę na nasze produkty
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The service is free of charge. bắt đầu học
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We were going to ask some celebrities for product endorsement. bắt đầu học
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Chcieliśmy poprosić jakichś celebrytów o rekomendację produktu.
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I'm astonished by your skills. bắt đầu học
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Jestem pod wrażeniem twoich umiejętności.
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She stood in line at different chain stores, like Gap. bắt đầu học
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Stała w kolejce w różnych sieciach handlowych, np. Gap.
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Let's make our customers think that it is cheaper to use a credit card bắt đầu học
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Sprawmy, aby nasi klienci myśleli, że korzystanie z karty kredytowej jest tańsze
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to pay cash for the products they buy on regular basis. bắt đầu học
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aby płacić gotówką za produkty, które kupują regularnie.
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bắt đầu học
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We can give a one percent discount on every product they buy using our credit card bắt đầu học
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Możemy udzielić zniżki w wysokości jednego procenta na każdy produkt zakupiony przy użyciu naszej karty kredytowej
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how would that work in practice bắt đầu học
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jak to będzie działać w praktyce
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bắt đầu học
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one percent of this sum makes €10. bắt đầu học
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jeden procent tej sumy wynosi 10 euro.
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For example, if our client spends, let's say, €1,000, on a new TV set in May, one percent of this sum makes €10 bắt đầu học
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Na przykład, jeśli nasz klient wyda, powiedzmy, 1000 euro na nowy telewizor w maju, jeden procent tej kwoty wyniesie 10 euro
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if Mr Smith spent €1,000 each month we would have to give him back €100 bắt đầu học
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gdyby pan Smith wydawał 1000 euro miesięcznie, musielibyśmy mu oddać 100 euro
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It would attract many potential customers. bắt đầu học
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Przyciągnęłoby to wielu potencjalnych klientów.
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Definitely. The Mega Bank Gold Card would be free of charge for 12 months. bắt đầu học
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Zdecydowanie. Karta Mega Bank Gold będzie bezpłatna przez 12 miesięcy.
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Have you started thinking about the advertising campaign? bắt đầu học
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Czy zacząłeś już myśleć o kampanii reklamowej?
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We could start negotiating with some celebrities as product endorsement bắt đầu học
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Możemy zacząć negocjować z kilkoma celebrytami w ramach promocji produktu
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very useful promotional tool. bắt đầu học
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bardzo użyteczne narzędzie promocyjne.
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bắt đầu học
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We could make arrangements with cosmetic chains to distribute free samples of their products bắt đầu học
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Możemy nawiązać współpracę z sieciami kosmetycznymi w celu rozdawania bezpłatnych próbek ich produktów
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encourage clients to buy more using our credit card. bắt đầu học
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zachęcać klientów do dokonywania większych zakupów za pomocą naszej karty kredytowej.
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And who would pay for the free samples? bắt đầu học
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A kto zapłaciłby za darmowe próbki?
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bắt đầu học
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The chain stores or producers? Bad idea...? bắt đầu học
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Sieci handlowe czy producenci? Zły pomysł...?
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No, ... I mean... I'm just astonished bắt đầu học
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Nie, ... mam na myśli... jestem po prostu zdumiony
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bắt đầu học
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If it were up to me, I'd give you a bigger annual bonus. bắt đầu học
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Gdyby to ode mnie zależało, dałbym ci większą premię roczną.
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The Mega Bank Gold Card would give a one percent discount on every product purchased. bắt đầu học
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Karta Mega Bank Gold uprawnia do zniżki w wysokości jednego procenta na każdy zakupiony produkt.
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bắt đầu học
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large and health-oriented group bắt đầu học
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duża i nastawiona na zdrowie grupa
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high % of the group says that they use such products bắt đầu học
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wysoki % grupy twierdzi, że używa takich produktów
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numerous ways of reaching target audience bắt đầu học
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liczne sposoby dotarcia do grupy docelowej
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bắt đầu học
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fierce competition on this market bắt đầu học
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zacięta konkurencja na tym rynku
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may be hard to break through and gain market share - a number of well-known brands bắt đầu học
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może być trudno przebić się i zdobyć udziały w rynku - wiele znanych marek
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Professionally active women bắt đầu học
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bắt đầu học
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not much competition in drinks for women bắt đầu học
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nie ma dużej konkurencji w napojach dla kobiet
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not easy to reach target audience - rather decentralised group bắt đầu học
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niełatwo dotrzeć do grupy docelowej – raczej zdecentralizowana grupa
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focusing on this group may look as if we wanted to shut out other groups - stay-at-home moms or men bắt đầu học
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skupienie się na tej grupie może sprawiać wrażenie, jakbyśmy chcieli wykluczyć inne grupy – matki i mężczyzn pozostających w domu
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bắt đầu học
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easy and cheap to reach with the use of social medi bắt đầu học
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łatwo i tanio dotrzeć za pomocą mediów społecznościowych
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bắt đầu học
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ciesz się produktami lifestylowymi
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statistically earn less than other groups - may not be willing to spend money bắt đầu học
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statystycznie zarabiają mniej niż inne grupy – mogą nie być skłonne wydawać pieniędzy
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demanding group when it comes to promotional campaign bắt đầu học
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wymagająca grupa jeśli chodzi o kampanię promocyjną
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it has to be very creative to attract attention and not look "tacky" bắt đầu học
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musi być bardzo kreatywne, żeby przyciągać uwagę i nie wyglądać tandetnie
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very diverse group and often not very health-oriented bắt đầu học
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bardzo zróżnicowana grupa i często niezbyt zorientowana na zdrowie
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billboards in busy places (countrywide) bắt đầu học
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billboardy w ruchliwych miejscach (w całym kraju)
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celebrity product endorsement bắt đầu học
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rekomendacja produktu przez celebrytę
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bắt đầu học
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Kampania telewizyjna i radiowa
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sponsorship of series of events (sports/career expos etc.) bắt đầu học
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sponsorowanie serii wydarzeń (wystawy sportowe/kariery itp.)
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bắt đầu học
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plakaty w ruchliwych miejscach
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advertisements in magazines bắt đầu học
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bắt đầu học
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darmowe próbki na wydarzeniach
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bắt đầu học
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nearly every company has its own website. bắt đầu học
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prawie każda firma ma swoją własną stronę internetową.
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in order to be truly active on the web, an enterprise has to invest in social media promotion bắt đầu học
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aby być naprawdę aktywnym w sieci, przedsiębiorstwo musi inwestować w promocję w mediach społecznościowych
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be truly active on the web bắt đầu học
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bądź naprawdę aktywny w sieci
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But why are social media so important for businesses? bắt đầu học
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Ale dlaczego media społecznościowe są tak ważne dla firm?
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And how can they shape up a company's image? bắt đầu học
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Jak mogą one kształtować wizerunek firmy?
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bắt đầu học
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bắt đầu học
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Social networks like Facebook and Twitter are useful marketing tools that can improve brand recognition bắt đầu học
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Sieci społecznościowe, takie jak Facebook i Twitter, to przydatne narzędzia marketingowe, które mogą poprawić rozpoznawalność marki
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bắt đầu học
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bắt đầu học
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odpowiednie słowa kluczowe
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. They allow companies to reach a large target audience based on various preferences bắt đầu học
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Umożliwiają firmom dotarcie do szerokiej grupy docelowej, bazując na różnorodnych preferencjach
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They allow companies to reach a large target audience based on various preferences, such as age, gender and location bắt đầu học
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Umożliwiają firmom dotarcie do szerokiej grupy docelowej, biorąc pod uwagę różne preferencje, takie jak wiek, płeć i lokalizacja
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Companies should use relevant keywords in their marketing bắt đầu học
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Firmy powinny używać odpowiednich słów kluczowych w swoich działaniach marketingowych
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will allow new potential clients to discover them bắt đầu học
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pozwoli nowym potencjalnym klientom je odkryć
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Many social media platforms have special features that enable enterprises to promote their content. bắt đầu học
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Wiele platform mediów społecznościowych ma specjalne funkcje umożliwiające przedsiębiorstwom promowanie swoich treści.
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Another advantage is that marketing via this route is relatively cheap bắt đầu học
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Kolejną zaletą jest to, że marketing tą drogą jest stosunkowo tani
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this route is relatively cheap compared to other advertising strategies, decreasing marketing costs bắt đầu học
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ta droga jest stosunkowo tania w porównaniu z innymi strategiami reklamowymi, co obniża koszty marketingu
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bắt đầu học
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Furthermore, social media platforms enable immediate communication with clients. bắt đầu học
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Ponadto platformy mediów społecznościowych umożliwiają natychmiastową komunikację z klientami.
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This allows a company to respond to problems, complaints and suggestions almost instantly. bắt đầu học
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Dzięki temu firma może niemal natychmiast reagować na problemy, skargi i sugestie.
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Enterprises can also comment on other posts from their audience to show interest bắt đầu học
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Przedsiębiorstwa mogą również komentować inne posty swoich odbiorców, aby okazać zainteresowanie
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bắt đầu học
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Sparking conversations with the public will make them feel more connected to the company bắt đầu học
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Rozpoczęcie rozmów z klientami sprawi, że poczują się oni bardziej związani z firmą
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In addition, these conversations may attract new potential clients bắt đầu học
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Ponadto rozmowy te mogą przyciągnąć nowych potencjalnych klientów
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In addition, these conversations may attract new potential clients that want to join the discussion. bắt đầu học
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Ponadto tego typu rozmowy mogą przyciągnąć nowych potencjalnych klientów, którzy zechcą przyłączyć się do dyskusji.
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bắt đầu học
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They made an immediate response bắt đầu học
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Odpowiedzieli natychmiast
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It had an immediate effect on her bắt đầu học
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To od razu na nią wpłynęło
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bắt đầu học
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The global economy is in need of complete renovation and the keyword is transparenc bắt đầu học
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Globalna gospodarka potrzebuje całkowitej odnowy, a kluczowym słowem jest przejrzystość
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need of complete renovation bắt đầu học
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potrzeba całkowitego remontu
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Every entry is marked with keyword, which you can use to search for similar topics. bắt đầu học
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Każdy wpis oznaczony jest słowem kluczowym, dzięki któremu możesz wyszukiwać podobne tematy.
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The ad has to aim at the target group bắt đầu học
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Reklama musi być skierowana do grupy docelowej
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Don't forget that our target group consists of males over forty bắt đầu học
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Nie zapominajmy, że naszą grupę docelową stanowią mężczyźni po czterdziestce
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bắt đầu học
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Our financial situation is shaping up bắt đầu học
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Nasza sytuacja finansowa się poprawia
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bắt đầu học
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How high is our brand identification among people? bắt đầu học
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Jak wysoki jest poziom identyfikacji naszej marki wśród ludzi?
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My staff works on brand recognition bắt đầu học
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Mój zespół pracuje nad rozpoznawalnością marki
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bắt đầu học
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Social media enable immediate communication with your customers. bắt đầu học
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Media społecznościowe umożliwiają natychmiastową komunikację z klientami.
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What can we do to shape up our company's image? bắt đầu học
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Co możemy zrobić, aby poprawić wizerunek naszej firmy?
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Try to spark conversations with your customers. bắt đầu học
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Staraj się nawiązywać rozmowy ze swoimi klientami.
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Social media are the best way to increase our brand recognition. bắt đầu học
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Media społecznościowe to najlepszy sposób na zwiększenie rozpoznawalności naszej marki.
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bắt đầu học
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What is the content of this box? bắt đầu học
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Co jest zawartością tego pudełka?
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bắt đầu học
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zdjęcie na okładce, zdjęciu w tle
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bắt đầu học
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What is the content of this box? bắt đầu học
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Co jest zawartością tego pudełka?
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The content of this website is inappropriate for children bắt đầu học
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Zawartość tej witryny jest nieodpowiednia dla dzieci
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The content of this letter is mostly a confession of love bắt đầu học
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Treść tego listu to głównie wyznanie miłości
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An interesting cover photo will attract more customers. bắt đầu học
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Ciekawe zdjęcie na okładce przyciągnie więcej klientów.
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Avoid uploading articles or pictures that are unrelated. bắt đầu học
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Unikaj przesyłania artykułów i zdjęć, które nie są związane z tematem.
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bắt đầu học
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bắt đầu học
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Advertising is a tool companies use to lure a target group to buy certain products. bắt đầu học
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Reklama to narzędzie, którego używają firmy, aby zachęcić grupę docelową do kupna określonych produktów.
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bắt đầu học
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bắt đầu học
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The documentary covered a variety of topics. bắt đầu học
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Film dokumentalny poruszył wiele różnorodnych tematów.
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bắt đầu học
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whose aim is to increase sales bắt đầu học
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którego celem jest zwiększenie sprzedaży
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making a product or service widely recognisable by buyers bắt đầu học
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uczynienie produktu lub usługi powszechnie rozpoznawalnymi przez kupujących
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bắt đầu học
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powszechnie rozpoznawalny
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increase sales by making a product or service widely recognisable by buyers bắt đầu học
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zwiększyć sprzedaż, czyniąc produkt lub usługę szeroko rozpoznawalną przez kupujących
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They range from traditional TV or radio commercials bắt đầu học
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Są to zarówno tradycyjne reklamy telewizyjne, jak i radiowe
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bắt đầu học
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bắt đầu học
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glossy magazine adverts to leaflets bắt đầu học
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reklamy w błyszczących magazynach i ulotki
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free gifts and free samples. bắt đầu học
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darmowe prezenty i darmowe próbki.
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On the streets of towns and cities bắt đầu học
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Na ulicach miast i miasteczek
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we are "attacked" by lots of outdoor advertising such as billboards bắt đầu học
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jesteśmy „atakowani” przez mnóstwo reklam zewnętrznych, takich jak billboardy
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bắt đầu học
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billboardy z „zapowiedziami”
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advertisements on street furniture bắt đầu học
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reklamy na meblach miejskich
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backlit posters at bus stops bắt đầu học
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podświetlane plakaty na przystankach autobusowych
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Other effective forms of promotion include Internet pop-ups bắt đầu học
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Do innych skutecznych form promocji zaliczają się wyskakujące okienka w Internecie
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bắt đầu học
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bắt đầu học
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bắt đầu học
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różnorodność / zróżnicowanie
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bắt đầu học
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The effective use of growing diversity of advertising media bắt đầu học
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Efektywne wykorzystanie rosnącej różnorodności mediów reklamowych
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is key to achieving good sales results bắt đầu học
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jest kluczem do osiągnięcia dobrych wyników sprzedaży
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bắt đầu học
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detailed market research has been carried out bắt đầu học
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przeprowadzono szczegółowe badania rynku
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a target group has been clearly defined bắt đầu học
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grupa docelowa została jasno zdefiniowana
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a budget has been estimated and allocated bắt đầu học
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oszacowano i przydzielono budżet
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bắt đầu học
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Otherwise, company money may be wasted. bắt đầu học
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W przeciwnym wypadku pieniądze firmy mogą zostać zmarnowane.
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bắt đầu học
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bắt đầu học
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all marketing managers are obliged to possess essential knowledge bắt đầu học
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wszyscy menedżerowie ds. marketingu są zobowiązani do posiadania niezbędnej wiedzy
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possess essential knowledge bắt đầu học
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posiadać niezbędną wiedzę
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bắt đầu học
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umiejętności uzupełniające
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complementary skills in the areas of sales forecasting and market analysi bắt đầu học
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uzupełniające umiejętności w zakresie prognozowania sprzedaży i analizy rynku
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bắt đầu học
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Are you aware of the diversity of cultures in this city? bắt đầu học
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Czy zdajesz sobie sprawę z różnorodności kultur w tym mieście?
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Employers should promote ethnic diversity bắt đầu học
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Pracodawcy powinni promować różnorodność etniczną
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bắt đầu học
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The number of hoardings in the city has doubled in the last three years bắt đầu học
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Liczba billboardów w mieście podwoiła się w ciągu ostatnich trzech lat
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Most billboards show large advertisements aimed at passing pedestrians and drivers bắt đầu học
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Większość billboardów wyświetla duże reklamy skierowane do przechodniów i kierowców
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Jeffrey put a leaflet in every letterbox in the neighbourhood to let people know he was available to babysit. bắt đầu học
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Jeffrey umieścił ulotkę w każdej skrzynce pocztowej w okolicy, by dać ludziom znać, że chętnie podejmie się opieki nad dziećmi.
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She thrust a leaflet into my hand bắt đầu học
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Wcisnęła mi ulotkę w rękę
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He got a job distributing leaflets for a local supermarket bắt đầu học
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Dostał pracę roznosząc ulotki lokalnego supermarketu
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Backlit posters show large advertisements aimed at people in the streets. bắt đầu học
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Podświetlane plakaty prezentują duże reklamy skierowane do ludzi na ulicach.
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Advertising methods show diversity of advertising media and new technology. bắt đầu học
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Metody reklamowe ukazują różnorodność mediów reklamowych i nowych technologii.
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The company allocated most of its budget to advertising. bắt đầu học
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Firma przeznaczyła większość budżetu na reklamę.
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Advertising is used to lure people to buy a product. bắt đầu học
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Reklama jest wykorzystywana w celu zachęcenia ludzi do kupna produktu.
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The target group for this product is people from 18 to 35 years. bắt đầu học
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Grupą docelową tego produktu są osoby w wieku od 18 do 35 lat.
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The information in the leaflet comes from the company's webpage. bắt đầu học
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Informacje zawarte w ulotce pochodzą ze strony internetowej firmy.
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All these elements make it recognizable as a product. bắt đầu học
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Wszystkie te elementy sprawiają, że można rozpoznać produkt.
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bắt đầu học
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bắt đầu học
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bắt đầu học
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bắt đầu học
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bắt đầu học
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Our brochure is as informative as it is needed. bắt đầu học
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Nasza broszura zawiera tyle informacji, ile jest potrzebna.
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The advertisement was placed on the Internet. bắt đầu học
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Ogłoszenie zostało umieszczone w Internecie.
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Have a look at that big film advertisement over there bắt đầu học
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Spójrz na tę wielką reklamę filmu tam
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It's a colourful advertisement bắt đầu học
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bắt đầu học
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We don't want to appear too commercial. bắt đầu học
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Nie chcemy wydawać się zbyt komercyjni.
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In this business something must be commercial to sell. bắt đầu học
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W tym biznesie coś musi być komercyjne, żeby się sprzedać.
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I really enjoy reading glossy magazines. bắt đầu học
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Naprawdę lubię czytać kolorowe magazyny.
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This big advert is really colourful and eye- catching. bắt đầu học
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Ta duża reklama jest naprawdę kolorowa i przyciąga wzrok.
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I saw a funny commercial on television last night bắt đầu học
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Wczoraj wieczorem widziałem zabawną reklamę w telewizji
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