Definicje1

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marketing mix
bắt đầu học
the combination of actions a company uses when selling a product or service
marketing strategy
bắt đầu học
a detailed plan created by companies to encourage customer to buy their products
market penetration
bắt đầu học
a process in which a product or brand becomes bought, used, or known by more and more people
market segmentation
bắt đầu học
the dividing of all possible customers into groups based on their needs, age, education, income, etc.:
product placement
bắt đầu học
a way of advertising a product by supplying it for use in films or televisionprogrammes
product portfolio
bắt đầu học
assortment of something that is made to be sold
product feature
bắt đầu học
selling point
customer profile
bắt đầu học
a description of a business's typical customers/ detailed information about a particular customer
customer retention
bắt đầu học
the fact of keeping a customer for a period of time
customer base
bắt đầu học
the people who buy or use a particular product or service
brand positioning
bắt đầu học
a company's decision about how a product is marketedin relation to its other products, and to competitors' products
brand identity
bắt đầu học
a set of ideas and features that a company wants people to connect in their minds with its products or brand
brand extension
bắt đầu học
the process of using an existing brand name to introduce new products or services
up-market
bắt đầu học
Upmarket goods and products are of very high quality and intended to be boughtby people who are quite rich
questionnaire
bắt đầu học
a list of questions that several people are asked so that information can becollected about something
focus group
bắt đầu học
a group of people who have been brought together to discuss a particular subjectin order to solve a problem or suggest ideas
promotion
bắt đầu học
activities to advertise something
survey
bắt đầu học
to ask people questions in order to find out about their opinions or behaviour:
market sector
bắt đầu học
a part of an industry, or a group of customers, products, etc. that are similar in some way
market research
bắt đầu học
the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
market segment
bắt đầu học
a group of possible customers who are similar in their needs, age, education, etc.
market niche
bắt đầu học
an opportunity to provide a product or service that no other company provides
domestic market
bắt đầu học
number of customers who buy or may buy products and services offered bycompanies within their own country
launch a product
bắt đầu học
begin selling some product
introduce a product
bắt đầu học
to put something into use, operation, or a place for the first time
bring out a product
bắt đầu học
begin selling some product
withdraw a product
bắt đầu học
stop selling some product
free sample
bắt đầu học
a small amount of product to be given out to people to encourage them to buy a product
discount
bắt đầu học
to reduce the price of something
slogan
bắt đầu học
a short easily remembered phrase, especially one used to advertise an idea or a product
retailer
bắt đầu học
a person, shop, or business that sells goods to the public
exporter
bắt đầu học
a person, country, or business that sells goods to another country

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