câu hỏi  |
câu trả lời |
|
bắt đầu học
|
|
For who are we creating value? Who are our most important customers?
|
|
|
|
bắt đầu học
|
|
- Mass Market - Multiple Segments - Segments
|
|
|
|
bắt đầu học
|
|
|
|
|
|
bắt đầu học
|
|
- Newness - Performance - Customization - “Getting the Job Done” - Design - Brand/Status - Price - Cost Reduction - Risk Reduction - Accessibility - Convenience/Usability
|
|
|
|
bắt đầu học
|
|
|
|
|
4. Customer Relationships bắt đầu học
|
|
|
|
|
|
bắt đầu học
|
|
Client acquisition Customer retention Increasing sales
|
|
|
|
bắt đầu học
|
|
Personal help Dedicated personal assistance Self-service Automatic services
|
|
|
|
bắt đầu học
|
|
|
|
|
|
bắt đầu học
|
|
Revenues from each transaction Repeated incomes
|
|
|
We can generate revenue through various means: bắt đầu học
|
|
Asset sales User fees Subscription fees Borrowing/leasing
|
|
|
|
bắt đầu học
|
|
|
|
|
|
bắt đầu học
|
|
|
|
|
|
bắt đầu học
|
|
What Key Resources do our Value Proposition require? Our Distribution Channels? Customer Relationships? Revenue Streams?
|
|
|
We can categorize as follows: bắt đầu học
|
|
Physical Mental Human Financial
|
|
|
|
bắt đầu học
|
|
What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
|
|
|
We can categorize as follows: bắt đầu học
|
|
Production Problem solving Platform/networkWe can categorize as follows:
|
|
|
|
bắt đầu học
|
|
Who are our Key Partners? Who are our Key Suppliers? Which Key Resources are we acquiring from partners? Which Key activities do partners perform?
|
|
|
Motivations for creating partnerships: bắt đầu học
|
|
Scale optimization and economy Risk and uncertainty reduction Acquisition of specific resources and activitiesMotivations for creating partnerships:
|
|
|
|
bắt đầu học
|
|
Strategic alliances Coopetition Joint Ventures buyer-supplier relationships
|
|
|
|
bắt đầu học
|
|
What are the most costs inherent in our business model? Which Key Resources are the most expensive? Which Key Activities are most expensive?
|
|
|
There are two broad classes: bắt đầu học
|
|
Cost-focused Value-focused
|
|
|
