→ Advertising → Bắt đầu học / Tải xuống MP3 Flashcards

câu hỏi		câu trả lời
ad blocking bắt đầu học		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency bắt đầu học		a company that produces advertisements
advertising campaign bắt đầu học		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware bắt đầu học		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration bắt đầu học		repetition of a sound
alluring bắt đầu học		attractive; also fetching
banner bắt đầu học		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore bắt đầu học		a huge number of products on sale at ridiculously low prices
billboards bắt đầu học		(US) very large boards used for advertising
hoardings bắt đầu học		(UK) very large boards used for advertising
blatant lie bắt đầu học		very obvious and intentional lie
bombard bắt đầu học		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash bắt đầu học		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand bắt đầu học		a type of product made by a particular company and sold under a particular name
brand awareness bắt đầu học		the degree to which people are familiar with or prefer a particular brand
catchy jingles bắt đầu học		easy to remember tune or song
classified ads bắt đầu học		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait bắt đầu học		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break bắt đầu học		a short interruption of a television or radio programme to broadcast advertisements
consumer goods bắt đầu học		products that people buy for their own use
creative brief bắt đầu học		a document that gives details of what should be considered when something is being designed or advertised
direct mail bắt đầu học		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing bắt đầu học		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching bắt đầu học		attractive; also alluring
flyers bắt đầu học		sheets of printed information advertising something
good/best value for money bắt đầu học		(UK) used in reference to something that is well worth the money spent on it
implicit bắt đầu học		suggested but not communicated directly
in the lap of luxury bắt đầu học		in a very luxurious way
informative bắt đầu học		providing a lot of useful information
innovative bắt đầu học		original and interesting
logo bắt đầu học		a design or symbol used by a company to advertise its products
mail shot bắt đầu học		the posting of advertising or similar material to a lot of people at one time
marketing strategy bắt đầu học		a plan of action designed to promote and sell a product or service
misleading bắt đầu học		causing someone to believe something that is not true
opulent bắt đầu học		rich and special (relating to lifestyle)
to plug bắt đầu học		to advertise
pop-up advertisements bắt đầu học		an ad that displays in a new browser window
positioning bắt đầu học		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement bắt đầu học		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement bắt đầu học		a way of advertising a product by supplying it for use in films or television programmes
proven bắt đầu học		shown by research
rock-bottom prices bắt đầu học		extremely low prices
sandwich boards bắt đầu học		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing bắt đầu học		words written in the sky using smoke from a plane
slogan bắt đầu học		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising bắt đầu học		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam bắt đầu học		unwanted email, usually advertisements
sponsorship bắt đầu học		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art bắt đầu học		use the very latest technology
subtle bắt đầu học		not loud, bright, noticeable, or obvious in any way
sumptuous bắt đầu học		rich and special (usually with words relating to food and furnishings)
tantalising bắt đầu học		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience bắt đầu học		the particular group of people to which an advertisement or a product is directed
text message advertising bắt đầu học		a form of marketing that businesses use to send promotions to customers via text messages
to exploit bắt đầu học		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself bắt đầu học		allow yourself something enjoyable
to pamper yourself bắt đầu học		treat yourself to something luxurious
to put/leave other candidates in the shade bắt đầu học		make candidates from other courses seem insignificant
to stand out in the crowd bắt đầu học		to be noticed
trailers bắt đầu học		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials bắt đầu học		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous bắt đầu học		(formal or humorous) seeming to be everywhere
unsurpassed bắt đầu học		the best there is
USP (unique selling proposition/point) bắt đầu học		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog bắt đầu học		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth bắt đầu học		when people hear about something from their friends, people they work with etc
commitment/consistency bắt đầu học		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof bắt đầu học		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity bắt đầu học		(in persuasion principles) a general human quality that makes people return favours
scarcity bắt đầu học		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority bắt đầu học		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking bắt đầu học		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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