Everything you need to know to be a digital influencer!

Influencer Marketing

Nowadays social media are part of the daily lives of thousands of people. It is one of the biggest addictions of the 21st century, in which many people refuse to abdicate. The illusion of perfection is a constant and that is where digital influencers come in. New trends and new consumption habits are created every day. A lot of people confuse digital influencers with celebrities. In some cases, it may happen, however, not all influencers are singers, models, actors or artists. Brands increasingly focus on digital influencers , their proximity to the public, their credibility and access to a large audience. People rely on consumer opinion, on products and brands. "After all, influencer marketing is word-of-mouth marketing at scale." Consumers are increasingly demanding and less and less believe in traditional advertising, so they are referred to as normal people, who are the digital influencers .

The importance of this lesson

To be a digital influencer there are certain concepts that you need to assimilate. Surely you know what social media are, but do you know the different categories in which they divide? Do you know how to use them correctly? Do you know the best social networks for relationships , professional social network , social networking for entertainment and niche social network ? It is important to target your audience, you must know what your value is and how you can make a difference. Is it important to create a plan , have a strategy for your content , collaborate with other influencers and many more tips that you will learn in this lesson. If you like to make vídeos , why not create a YouTube channel ? Do you like photography and show your daily life , why not make your Instagram more attractive and engaging? Do you want to be the next Pewdiepie , Kylie Jenner or Logan Paul ? This lesson gives you the basics of everything you need to know to become a digital influencer . What are you waiting for?